The goal of every organisation in this technological age is building digital experiences that can help win customers. This means not only building delightful customer experiences but also investing in the right technologies. To that end, CMOs in the digital economy have to increasingly rely on data-driven practices and insights. This has made the Chief Data/Digital Officer (CDO) the new age CMO. Through this talk, understand
- Why CDO is the new age CMO
- How CDOs/CMOs can implement digital into the core DNA of their marketing strategies
And, how organisations can leverage the true potential of data to delight customers
